World Market identity

World Market sells everything from specialty foods, to self-care products, to home décor. Their branding? A little tired.

The Assignment: Revitalize the brand to appeal to shoppers with an Anthropologie aesthetic on a Target budget.

Why a turtle?

Across the globe, many cultures have similar myths of the World Turtle—a giant, cosmic tortoise who carries the world upon its’s back. Turtles represent wisdom, perseverence, and longevity. I selected a turtle to represent World Market’s commitment to bringing the world to consumers.